Read the full article on AWS

Author(s): Abhishek Pandey



Introduction Every customer interaction leaves digital traces that reveal preferences and needs. While businesses collect vast amounts of customer data, most struggle to move beyond basic personalization to understand the ‘why’ behind customer behavior. The key challenge isn’t gathering data—it’s converting these signals into real-time, actionable insights. Whether in retail, airlines, telecom, or entertainment, companies […]


(Feed generated with FetchRSS)